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Ion Eyes Growth After Restructuring

  • B&C, Tuesday, July 20, 2010 12:48 AM
With 59 stations covering 64% of the U.S., Ion Television has the largest station-group footprint in America. Yet, it's something of a sleeping giant, with lots of off-network product and no local programming. Ion emerged from bankruptcy in late 2009 and is now privately owned; President/CEO Brandon Burgess says the company is poised to grow. Burgess speaks with B&C's Michael Malone about his growth road map.

In terms of original programming, he says the company has had success with an off-network syndicated model. "[But] I do hope and think we have to revive our original aspirations. And we need to figure out whether movies or reality or series are the right way to go."

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