Hitachi Pegs Red Bricks To Launch LifeStudio
Hitachi Global Storage Technologies on Monday awarded Red Bricks Media the key digital ad assignment of launching its LifeStudio consumer product.
Hoping to redefine the external hard drive category, Hitachi GST said the assignment includes strategy, creative, media, search, Web development and social media services across the United States and Europe.
"Our consumer business has the potential for strong growth," said Mike Cordano, Hitachi GST's EVP of worldwide sales and marketing and the president of Branded Business. "We selected Red Bricks Media because of their deep expertise in consumer technology advertising, social media and their reputation for strong account management."
The Hitachi LifeStudio family of products is targeting consumer demand to more easily organize, manage and protect their personal files. The LifeStudio drive automatically finds and organizes photos, movies, music, and files and presents it on a 3D wall so life's precious digital moments "never fade" -- the creative tag line and campaign developed by Red Bricks Media.
Social media is a significant part of the LifeStudio campaign, which launched earlier this month. Ads have begun running across search engines and selected Web sites, while social media has kicked off on Facebook, YouTube and Twitter.
LifeStudio products are available in-store and online at a variety of retail outlets including OfficeMax, Fry's Electronics, Amazon.com and BestBuy.com.
Headquartered in San Francisco, Red Bricks Media is an independent digital marketing agency that specializes in digital ad strategies, search marketing, creative, media, Web development, mobile and social media.
In a huge vote of confidence, RBM earlier this year scored Scott Neslund -- onetime CEO of WPP's Mindshare unit -- as its new CEO.
Along with Hitachi GST, the 70-plus organization presently serves such clients as Microsoft, THQ and The Los Angeles Times.