Virgin Mobile Unveils FreeFest Lineup
Artists such as M.I.A., LCD Soundsystem, Pavement, T.I. Ludacris and Joan Jett will headline Virgin Mobile's FreeFest this year. The music festival, which will take place on Sept. 25 in Columbia, Md., is in its second year, with tickets being offered this weekend.
"Last year's free festival was all about giving back to fans in the wake of a horrible economy," said Ron Faris, director of brand experiences, Virgin Mobile USA, in a statement. "This year's festival will focus even more on charitable giving. It's a reminder to let people know that even as things are improving, there's always someone out there less fortunate than you. Last year, we raised more than $80,000 and generated 30,000 hours of volunteerism for youth homelessness. This year, together with the fans, we hope to do even better."
Recent Marketing Daily Articles
-
JetBlue, Marriott Top Their Industries June 19, 12:23 a.m.
Just as the summer travel season heats up, the American Customer Satisfaction Index (ACSI) has released ... -
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ... -
Affluence Not Just For Affluent June 18, 8:58 a.m.
For affluent consumers, traditional media is still the way to go, per the latest monthly study ... -
Marriott Modifies Marketing Message June 17, 3:47 p.m.
Holiday Inn Express may advise people to “Stay Smart,” but Marriott Hotels wants to be more ... -
DeMoulin: Booming Licensing Show = Booming Business June 17, 9:05 a.m.
The Licensing Expo starting on Tuesday is the largest such event in the world, bringing 16,000 ... -
Kia Back To Rock At Vans June 17, 8:48 a.m.
Kia has a couple of cars it's pitching to younger people. What better place to do ... -
United Donates Miles To Make-A-Wish June 16, 11:17 p.m.
United Airlines is donating one million MileagePlus miles to Make-A-Wish. The donation, which is being made ...
Be the first to comment on "Virgin Mobile Unveils FreeFest Lineup"
Leave a Comment