News Brief

Budget-Conscious Favoring Staycations, Car Trips

Americans are still ready to hit the open road and spend a little cash on the way, according to a recent travel survey by Persuadable Research Corp.

They are also spending the same or more time on staycations, a term which describes staying home and relaxing or taking day trips from home to area attractions such as local theme parks or the zoo.

Bad news for the airline companies: Car trips won out over air travel. About 70% said they would be driving to their destination, while 28% said they would be traveling by airplane.

About 37% claim to be traveling fewer miles this year, although 44% of respondents plan to travel up to 400 miles and 56% claimed they plan to travel more than 400 miles for their summer vacation, according to the Overland Park, Kan.-based research company.

Budget and economy hotels were among our respondents' favorites for this summer's travel (24%), while a little less than a quarter of respondents have plans for staying in all-inclusive resorts or 4- and 5-star hotels. However, 30% said they will be staying with friends or family this vacation season.

The bottom line, according to the survey, is that Americans are still spending, but are more budget conscious than the previous two years. For airlines or resorts, it may mean offering deals or cutting prices to lure consumers.

Budget and economy hotels, as well as businesses located on major roadways, are likely to see a steady flow of business throughout this summer travel season. This is their chance to create or solidify relationships with travelers.--Tanya Irwin

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