Second, "permission marketing" is pure "babblespeak" [one wonders: like "babblespeak" itself?]. There are plenty of good reasons why consumers want to know things
they may not have asked about. Think about delivering relevance, immediacy and meaning in your interruption, as in: "Move; there's a piano about to fall on your head."
Finally, entertainment is not an alternative to selling. "It's like thinking all you need for a great book is a lot of words and punctuation ...," Baskin writes. "Purpose
matters, as does how you accomplish something." Today's consumers weren't born this morning. You've got to ask for the sale, as you always have.
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Meanwhile, ForbesCMO Network takes measure of the primary metrics used to assess customer engagement. And it all has to do with retaining existing customers (58%) and selling to new ones (44%), David Lada reports. "Social-media activity" finishes a distant eighth in the race at a measly 10%.