Seeing Green: AdGenesis Links With InboxDollars To Reach Stay-At-Home Moms

Expanding its network to some 10 million stay-at-home moms, video ad platform provider AdGenesis Digital on Wednesday said it was joining forces with ad-incentive provider InboxDollars. Founded in June 2000, InboxDollars rewards consumers for reading paid email messages, participating in online market research surveys, playing games, shopping online, and trying brand name products and services.

The company claims a monthly audience of more than 10 million at-home moms and homemakers. "It's true marketer ROI at significant scale," Richard Smullen, co-founder and CEO of AdGenesis, said of the deal.

Per the deal, when InboxDollars users click on a video tab or box, the widget-like AdGenesis interface will open with a specific offer. Rewards for video views will accrue to InboxDollars user accounts.

Similar to InboxDollars' service, AdGenesis last month debuted a video ad platform that rewards consumers for watching ads with various deals and incentives. The white-label platform, which functions across media platforms, rewards consumers with savings and other marketing offers for providing information about their buying habits and brand preferences, after watching video ads that are relevant to their "lifestyle preferences."

The AdGenesis platform can run on any Web site or mobile device, allowing members multiple access points across the Web and mobile ecosystem.

Going forward, the company plans to scale through the mobile interfaces of distribution partners such as PriceGrabber, Stylequest and Home Shopping Network.

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