• July 21, 2010

Buzzmedia, which runs some 40 niche gossip and entertainment sites, has struck a marketing deal with Oh No They Didn't!(ONTD!), the most popular community on LiveJournal. Through the partnership, the ONTD site will be revamped later this month, with the aim of providing more sharing tools and a better overall experience.

The gossip site's editorial team will also work with Buzzmedia editors to create and cross-promote content to Buzzmedia's total audience of 55 million "highly social, pop culture fanatics worldwide." The companies will also jointly develop integrated marketing programs and customized campaigns built around user participation.

Buzzmedia sites include Celebuzz, Just Jared, TheSuperficial, What Would Tyler Durden Do, Socialite Life and GoFugYourself. ONTD says it draw 2.6 million monthly users. --Mark Walsh