New Leaf Recruits 'Defenders Of Taste'


If large numbers of people dressed as superheroes are clogging the streets around Manhattan's Penn Plaza on July 27, blame New Leaf Brands, the Old Tappan, N.J.-based maker of all-natural, ready-to-drink iced teas and lemonades.  

Looking to tap into the large pool of unemployed recent graduates, New Leaf is "casting" a team of "Defenders of Taste," who must show up at the audition dressed as superheroes.

The Defenders, dressed in hard-to-ignore (even in Manhattan) green-and-black costumes that include head goggles and shields bearing the New Leaf logo, will pilot a branded vehicle around the city dispensing New Leaf samples and searching for "taste offenders."

When they spot someone drinking a beverage containing high-fructose corn syrup or artificial ingredients, the Defenders will blow whistles, throw flags, and issue taste-offense "citations."

While it's doubtful that Tobey Maguire or Robert Downey Jr. will be trying out, it probably beats carrying a sandwich board.

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