There are, of course, emotive soundtracks and jingles -- including the ones we love to hate. And sensory branding companies such as DMX and Play
Network fashion customized retail and office licensed-music experiences, Mueller reports. "Want those tables to turn over quicker at lunch? Serve up fast tempo music. Want customers to linger over
high-margin cocktails and desserts? Slow it down."
The point of Mueller's column is that sound marketing is not beyond the reach of small businesses. DMX, which has clients such as Office Depot and Gold's Gym, charges about $1,000 for an installation in a retail or office space of 4,000 square feet and programmed music selections cost dollars a day. You can also use them on your Web site and voice jail system.
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