While the debut of the Material Girl apparel line has been hyped with all the drama you'd expect from a Madonna project, rank-and-file fans are finally getting a look at the new campaign, starring Taylor "Gossip Girl" Momsen. (Sneak peeks of the ads have been cropping up on style websites ever since the since young actress/rocker was named as the official face of the clothing line, designed by Madonna and her daughter, Lola, a few weeks ago.)
Ads are breaking in such magazines as Teen Vogue, Seventeen, Nylon and Cosmopolitan, as well as in movie theaters, outdoor, online and in-store. Photographer Tom Munro shot the ads on the streets of Brooklyn. The clothes will appear in 200 Macy's around the country, and on www.macys.com on Aug. 3, when Momsen is scheduled to perform at Macy's flagship store.