Rubinson Steps Down As Ad Industry's Chief Research Chief, ARF Says He'll Consult
by Joe Mandese,
Jul 29, 2010, 9:01 AM
Joel Rubinson is out as Chief Research Officer of the Advertising Research Foundation, after two years in that post.
Rubinson, who replaced former ARF CRO Joe Plummer in March 2008, is leaving to become a consultant, and will continue to work with the ARF on its "Research Transformation" and "Shopper Insights" initiatives.
The ARF did not announce a new CRO, and a spokesperson said it wasn't clear whether the foundation would fill the position, but it noted that the change follows last week's appointment of long-time media research executive David Marans as executive vice president-media at the ARF.
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Joel has been a huge asset for the ARF, and I'm sorry that he's stepping down. The redeeming feature is that he stays to lead the critically important Research Transformation intiative; this is something that will gain in importance to our industry for many years to come.
Joel has been inspiring leading the ARF in research transformation. He has had such great vision on how to market the ARF and how to really make the ARF impactful once again in the Market Research Industry. I see this as a great loss. I am thankful he will continue on with the Research Transformation work. He will be tremedously missed in his current role