Chevrolet Launches App For Sales Staff
Chevrolet says it is the first automaker to pilot an app for the iPhone, iPod touch and iPad that allows salespeople to help customers research trim levels, options and financing and search vehicles in dealer inventory.
The General Motors division says it plans a nationwide rollout to Chevrolet dealers this fall. The Chevrolet Dealer app, which features the lineup of Chevrolet cars, trucks and crossovers lets a salesperson help a customer pick interior and exterior colors, search for a matching vehicle in the dealership's inventory and look up offers that can be applied to the purchase or lease.
"Chevrolet Dealer allows us to spend less time behind our desks and more time on the showroom floor with our customers," said Joel Smith, retail operations manager at Hendrick Chevrolet in Cary, N.C., where the pilot began July 9. "Our customers have been wowed when we are able to show them video and help them choose options, all on the iPhone."
Chevrolet says the app also allows salespeople to submit and retrieve quotes. The new app complements the Chevrolet Showroom shopping app for the iPhone, iPod touch and iPad, which is designed to let consumers research and locate a car, truck or crossover.
Recent Marketing Daily Articles
-
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ... -
Industry Satisfaction Lagging, But Improving May 20, 4:02 p.m.
For the first time in years, the telecom industry is seeing improved customer satisfaction scores. But ...
Be the first to comment on "Chevrolet Launches App For Sales Staff"
Leave a Comment