Optimedia US - Orbitz
by Aug 3, 2010, 2:30 PM
Orbitz tapped Optimedia US to handle its offline media chores in North America. Orbitz continues to manage its online media buys internally. Optimedia US replaces Mullen's MediaHub division that took over the business in mid-2008. Orbitz instituted the review due to a conflict within MediaHub's client roster. BBDO New York handles creative chores for Orbitz.