• by October 23, 2001

MeasureCast, Inc., which provides Internet radio broadcasters with next-day streaming audience size and demographics reports, today said that the MeasureCast Internet Radio Index - which tracks listening to online streaming radio stations - rose 2% during the second week of October, marking the fourth straight week of index increases.

"The MeasureCast Internet Radio Index now stands at 298, meaning that listening to stations measured by MeasureCast has nearly tripled since January when we began tracking listenership," said MeasureCast CEO Ed Hardy. "Online radio listening doubled in August, and tripled just two months later.

”This is further evidence that more people around the world are discovering the variety of programming offered by webcasters, and that they are becoming regular consumers of the medium."

During the week of October 8-14, 14 streaming radio stations in the MeasureCast Top 25T ranking saw increases in the total time spent listening (TTSL) to their programming, while 17 webcasters enjoyed larger audiences.

Jazzfm again finished the week as the top webcaster, streaming 31,601 more hours (a 16% increase in Total Time Spent Listening, or TTSL) to 2,561 fewer people than it did the previous week.

Other facts for the week of October 8 - 14:

-- 83% of all listening occurred between 5 a.m. Pacific and 5 p.m. Pacific.

-- The peak listening hour was 11 a.m. Pacific (2 p.m. Eastern), with 9% of the day's listening.

-- 10% of the week's TTSL occurred over the weekend.

-- The peak listening day was Wednesday October 10 with 19% of all TTSL occurring on this day.

-- The largest single age group listening to Internet radio last week: 25-34 year-olds (29%).

-- 55% of listeners were under 35; 26% were younger than 25, and 7% were over 55.

-- 70% of listeners were men; 30% were women.

-- Top streaming nations include Britain, Canada, France, Japan, Mexico and the United States.

-- 33% of U.S. listeners were from the South, 30% were from the West.