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Is This Guy Or Gal For Real?

S. Larson, please call B. Newman of the Wall Street Journal. He has written an amusing story about your ubiquitous signature on millions of pieces of Citibank's customer service correspondence for 20 years. But ace reporter that he is, he has been unable to track you down despite repeated calls and other tricks of the trade. As a luminary in the marketing world, surely you are among this newsletter's 32,000 faithful readers.

[Jack] Lord knows, others have tried to find you over the years, as Newman details in some telling anecdotes. "Account holders display their curiosity on Web sites ranging from Complaints Board and Epinions to You Tube," Newman writes. "For them, the persona of Citibank's letter writer has become an enduring enigma of customer care," he writes.

Citibank won't say anything about the genderless person with the precise penmanship except: "We are proud of S. Larson." Just like a doting parent.

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