- PPC Hero, Wednesday, August 11, 2010 3:22 PM
About 14% of branded searches never arrive at the brand's site, according to Frederick Felman. Cybersquatters stop some consumers from reaching their destination by using deceptive practices in paid
search ads. Felman tells us how online scam professionals redirect consumers away from the brand's site, common generic terms cybersquatters might use, and suggestions on what advertisers can do when
designing ads and writing copy to derail the derailers.
Read the whole story at PPC Hero »
