• AP, Thursday, August 12, 2010 11:25 PM

An Associated Press-Univision poll finds many English-speaking Hispanics turn frequently to Spanish-language TV and radio, drawn by a cultural connection and some concerns that English-language media portray them negatively. The poll says about 4 in 10 Latinos who spoke mostly English spent time each day - typically several hours - checking out Spanish media.

About 35% of mainly English-speaking Latinos also say English media portray Hispanics mostly in a negative way. The media consumption of Hispanics is drawing attention as businesses and political groups battle for their loyalty. Hispanics now represent 16% of the U.S. population.

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