Commentary
E-Commerce Retail Still Growing
- by Jack Loechner , Staff Writer @mp_research, August 20, 2010
The new comScore report, Q2 2010 U.S. retail e-commerce sales estimates, shows that online retail spending reached $32.9 billion for the quarter, up 9% versus year ago. This growth rate represented the third consecutive quarter of positive year-over-year growth following a year of flat or negative growth rates.
Retail E-Commerce (Non-Travel) Growth Rates (Excludes Auctions, Autos and Large Corporate Purchases Total U.S. Home/Work/University Locations) | ||
Quarter | E-Commerce Spending ($ Millions) | Y/Y Percent Change |
Q1 2007 | $27,970 | 17% |
Q2 2007 | $27,176 | 23% |
Q3 2007 | $28,441 | 23% |
Q4 2007 | $39,132 | 19% |
Q1 2008 | $31,178 | 11% |
Q2 2008 | $30,581 | 13% |
Q3 2008 | $30,274 | 6% |
Q4 2008 | $38,071 | -3% |
Q1 2009 | $31,031 | 0% |
Q2 2009 | $30,169 | -1% |
Q3 2009 | $29,552 | -2% |
Q4 2009 | $39,045 | 3% |
Q1 2010 | $33,984 | 10% |
Q2 2010 | $32,942 | 9% |
Source: comScore, Inc. | ||
comScore chairman, Gian Fulgoni, says "The second quarter's continuation of the first quarter's strong retail e-commerce growth rates is encouraging... We remain cautiously optimistic heading into the second half of the year... "
Other highlights from Q2 2010 include:
· Upper-income households (those earning at least $100,000 annually) grew 17% versus year ago, approximately twice the overall e-commerce growth rate during the quarter
· Among the top-performing online product categories were: Consumer Electronics (excl. PC peripherals), Computer Software (excl. PC games), Computers/Peripherals/PDAs, and Books & Magazines
· Multi-channel retailers regained e-commerce spending market share versus online pureplay retailers following five consecutive quarters of declining market share
For more about comScore, and the complete release, please visit here.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.