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P&G To Roll Out Eco-Friendly Packaging For Beauty Brands

Procter & Gamble will roll out renewable, sustainable, sugarcane-derived plastic on select packaging of its Pantene Pro-V, Covergirl and Max Factor brands over the next two years, Antoinette Alexander reports.

The process transforms sugarcane into a high-density polyethylene plastic that will be 100% recyclable in existing municipal recycling facilities.

"This innovation is truly consumer-driven," says Gina Drosos, group president of P&G Beauty. "As we talk with women around the world, they tell us that they want to make themselves more beautiful without making their environment less beautiful." Or something like that.

Read the whole story at Drug Store News »

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