The University of British Columbia selected DDB Canada's Vancouver office for two assignments. For the first assignment, DDB Canada will offer strategic brand counsel for UBC's existing awareness campaign. DDB Canada and OMD Vancouver will work together to provide strategic media planning and buying, creative insight, as well as develop a social media strategy to raise brand awareness amongst key influencers. For the second assignment, DDB Canada will develop new fundraising and alumni engagement communications. OMD Vancouver will handle the media planning and buying.