Zipcar Launches Social Media Campaign
The company also did it last year, wherein some 252 people participated. They also lost a total of 413 pounds. Not each, of course.
Zipcar is hosting kickoff events and end-of challenge celebrations in Atlanta, Boston, Chicago, New York, Philadelphia, Pittsburgh, Portland, San Francisco, Seattle, Toronto, Vancouver and Washington, D.C. Participants are meant to use Twitter and other social media channels to talk about the experience.