Like a "revving motorcycle," says one
crank; "glass breaking," moans another. Air Force pilot J. Scot Heathman would have you believe the loud crackling sounds the bag makes are louder than the cockpit of his jet. (A RadioShack
sound meter backs him up.) There's even a Facebook group -- "SORRY BUT I CAN'T
HEAR YOU OVER THIS SUN CHIPS BAG" -- with about 30,000 fans.
The original bags were made from polymers that weren't recyclable. The new plant-based material,
polylactic acid, fully decomposes in about 14 weeks in a hot, active compost pile. Problem is, sales have pretty much been decomposing, too, since the bags were introduced in January, according to
Symphony IRI, despite signs on store shelves that read: "Yes, the bag is loud, that's what change sounds like."
Frito-Lay engineers are on the case.
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