'Honey, Have You Seen My Glasses?'
Every day I read an article about a content producer or electronics company developing 3D content, as my own company just did. With all of the recent hype surrounding 3D, a number of questions have arisen about the need to wear glasses while viewing 3D programming. Where will people get these glasses? How many will be needed in the marketplace to meet demand? What type of technology works for which type of glasses? Well, here are some answers...
Different companies are vying for different 3D technology types. Sony is producing content using the Shutter format. Shutter requires a unique pair of glasses that are far more costly than the regular blue and red ones that are fairly common now. From a business perspective, it's a great opportunity for Sony to include 1 pair of glasses with a new 3D-supported TV and sell extra glasses for an added cost to the consumer. It's a model similar to the video game industry's approach to distributing remote controls.
But will the Shutter format win out? What if I buy a Sony TV, yet other electronics manufacturers produce in a different 3D format? How many different pairs of glasses will I need? And I'm not buying just one -- I'd be purchasing pairs for everyone in the household.
There has also recently been discussion surrounding whether or not 3D will be around in a few years at all. Movie producers like Bill Condon have recently said that Hollywood is putting the brakes on 3D production everywhere, including his current project: the next "Twilight" movie. It seems that Hollywood is starting to believe on the whole that 3D is just a passing fad.
For now, one thing is certain: the buzz is all about 3D. Whether viewed on a computer, TV, or in the theater, it's a unique experience to watch content in 3D. But distribution issues and user acceptance are hurdles, and only time will tell how this all plays out.
Personally, I can't wait for the upcoming films like "Piranha 3D" and "Jackass 3D" coming out in the fall!