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Brian Prince takes a look at black-hat SEO and some of the practices marketers may way to avoid when outsourcing services to a firm. He speaks with a couple of malware research experts at security firms to get the lowdown.
Topics include ways black hatters exploit search index algorithms and use practices like keyword stuffing and cloaking. Prince also points to a white paper released in March titled "Poisoned search results: How hackers have automated search engine poisoning attacks to distribute malware" from Sophos.