• by Karlene Lukovitz  @KLmarketdaily, August 19, 2010

Diageo's Crown Royal Blended Canadian Whisky has launched a "Jimmy Bowl" contest in which the winner and four friends will win a trip to Dallas to be trained by world-champion football coach Jimmy Johnson and then play a game in the city's pro football stadium, against another team of five also trained by Johnson.

To enter, football fans view and select one of 10 online videos (at CrownRoyal.com/football) in which Johnson provides pointers about topics such as positive thinking, end-zone dances and longevity, and submit their own videos or written submissions explaining what they've learned from Johnson.

Second-prizes are 100 footballs signed by Johnson.