The animated Adam & Eve ads appear on the strategically located, 26-foot x 20-foot state-of-the-art, full-motion, full-color screen, located on 42nd Street between Seventh and Eighth avenues, in the heart of Times Square. The ads are scheduled to run every hour until Oct. 15.
"I feel it really shows how far America has come in accepting Adam & Eve and the products we sell as mainstream," says Adam & Eve marketing director Chad Davis.
The ad offers customers 50% off any one item, plus 3 free DVDs, a free gift and free shipping. Adam & Eve, which operates retail locations off- and online, will soon celebrate its 40th anniversary.