Around the Net

TV Ad Sales Looks Solid For Remaining 2010

The Hollywood Reporter, Sunday, August 22, 2010 11:04 PM

TV executives, entertainment CEOS and Wall Street analysts have all predicted continued strong TV advertising sales in the back-half of the year, even though ad growth rates may slow down somewhat after a red-hot first half. Janney Montgomery Scott analyst Tony Wible said that scatter, or current market, ad pricing "looks to be pacing up 15%-20% on average while the upfront deals may provide an 8%-9% pricing increase base to grow off with the start of the new broadcast season."

His conclusion is that financial estimates on Wall Street "could move higher if these rates are accurate and are sustainable over the course of the next year." However, he also highlighted that earnings conference call comments from Walt Disney, Time Warner and Discovery Communications "imply we may see a modest deceleration in the coming quarter."

Read the whole story at The Hollywood Reporter »

ad spending

Next story loading