WPP's MediaCom has expanded its direct-response practice and has hired Jason Lim as managing partner, direct-response marketing, reports
Adweek. Before MediaCom, Lim was senior vice president,
media director at Halogen Response Media, where he oversaw planning and buying for various clients, including. Capital One, BMS and Comcast. Halogen is part of Starcom's MediaVest group. Before that,
he worked at ZPFM.