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NBC Incorporates Twitter In Emmys

  • AP/Yahoo, Wednesday, August 25, 2010 2 PM
Jimmy Fallon wants your tweet to be part of the Emmy Awards.This year's awards host said the public will be able to submit an introduction through Twitter for up to 15 Emmy presenters, or about half the celebrities who will be handing out trophies. He'll read the best tweet as each star comes on stage. Starting Wednesday, a list of the presenters involved will be posted at NBC's Web site, along with a Twitter link to enter suggested introductions. So far they include Jon Hamm and January Jones of "Mad Men."

The Emmys air live Sunday, Aug. 29, at 8 p.m. EDT, from the downtown Nokia Theatre. The planned three-hour ceremony will be live at 5 p.m. PDT on the West Coast and repeated at its conclusion.

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