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Who's Doing All The Texting?

  • Nielsen, Tuesday, August 24, 2010 1:23 PM
Which Americans are the most voracious text-messagers? According to Nielsen, Hispanics send and receive around 767 SMS messages a month, while African-Americans send and receive around 780 -- significantly more than Asians/Pacific Islanders (384 texts a month) and "Whites" (566 texts a month). Similar to texting, African-Americans use the most voice minutes -- on average more than 1,300 a month. Hispanics, meanwhile, are the next most talkative group, chatting an average of 826 minutes a month. Even Asians/Pacific Islanders, with 692 average monthly minutes, talk more than Whites, who use roughly 647 voice minutes a month.

Also of note, women on average talk 22% more than men -- 856.3 minutes a month compared to men's 666.7. What's more, American women are more communicative in general on mobile devices; they text more, too, sending or receiving an average of 601 SMS messages a month compared to the 447 monthly text messages sent or received by the average American male. The voice and text results were compiled from one year -- April 2009 through March 2010 -- of mobile usage data gathered by Nielsen, which analyzes the cellphone bills of more than 60,000 mobile subscribers each month in the United States.

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