• GigaOm, Wednesday, August 25, 2010 2:12 PM

San Francisco-based social media marketing startup Flowtown just closed $750,000 in seed funding from a long list of angels, including Dave McClure of 500 Startups and Steve Anderson of Baseline Ventures. GigaOm calls Flowtown "yet another social media marketing company, but ... not just another tool for monitoring customer feedback through their tweets." On the contrary, Flowtown takes a list of your existing customers' email addresses and delivers profiles of their social network participation, influence and demographics, and helps you communicate with them.

To date, 15,000 businesses -- including many small e-commerce shops -- are using Flowtown at a cost of $17 to $200 per month, plus a nickel for every new contact imported. According to GigOm, its largest customer is National Cash Register. Additional investors include Saar Gur at Charles River Ventures, Travis Kalanick, Auren Hoffman, Brian Norgard, and Dan Gould, Mitch Kapor, and Mark Goines. Launched this past November, the company presently has five employees, is hiring, but isn't yet profitable.

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