Discover Card Signs Four-Year Pact To Sponsor Orange Bowl
Chicago Breaking Business, Thursday, August 26, 2010 10:58 AM
Hoping to raise its profile among its pigskin-leaning consumers, Discover Financial Services will be the title sponsor of the Orange Bowl, one of college football's most prestigious bowl games, Becky Yerak reports. Conveniently, the company already has orange in its logo.
Read the whole story at Chicago Breaking Business »
"Our cardmembers are passionate about college football and hockey," says Harit Talwar, president of U.S. cards for Discover, who says that they are 20 to 30% more likely to watch college football than the average consumer. "Our overwhelming goal is to increase wallet share with our customers."
FedEx has been the Orange Bowl title sponsor for 21years. Discover's deal is for four years and five games -- the 2011-14 Orange Bowl games and the 2013 Bowl Championship Series.
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