DirecTV Offers NFL 'Ticket' Cross-Platform, Nationwide
DirecTV is offering its highly lucrative NFL Sunday Ticket package of games -- virtually all NFL games played during the season -- for $350 a year to nonsubscribers, via online platforms, including mobile phones.
DirecTV is making this package available because a highly targeted number of consumers are unable to get DirecTV as a provider of TV programming, such as apartment buildings in certain markets. The price will be $50 more than the $299 charge that DirecTV subscribers pay for Sunday Ticket.
In July, MediaPost reported that last season, DirecTV offered online access to NFL Sunday Ticket for people who were unable to become DirecTV subscribers. But the product was location-specific: only available from the bottom of the Bronx to the Battery. This fall, it goes nationwide.
But those online consumers of DirecTV's NFL package will have to verify that they can't get DirecTV. It's an effort to dissuade a la carte consumers -- those who just want to buy the sought-after games -- without basic DirecTV basic programming packages. That's a requirement of DirecTV consumers who want Sunday Ticket.
NFL Sunday Ticket will also include access to Red Zone channel. The effort will get only a modest marketing push, given its small targeted audience. Messaging about the offering will be seen on DirecTV's Web site.
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