Commentary

At Last, Social Media Defined (And The Definition Is Simpler Than You Think)

Following up on Seth Goldstein's soul-searching opening keynote for a better way to define social media, Kirk Cheyfitz, CEO, Story Worldwide, says he's found it.

"Seth was struggling with what to call social media," Cheyfitz said during the morning session of the Social Media Insider Summit in Tahoe. "I call it media."

http://media.linkedin.com/mpr/mpr/shrink_80_80/p/3/000/000/10e/0b17a39.jpg

Cheyfitz

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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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