• TechCrunch, Tuesday, August 31, 2010 1:18 PM

During a critical period for Digg, the social news site has named Amazon exec Matt Williams as its new CEO. That's according to TechCrunch, which reports that Digg founder Kevin Rose -- who has served as interim CEO since the ouster of Jay Adelson in April -- will now become "chief architect" of the company. Williams was at Amazon since 1999, most recently as GM of Consumer Payments.

His other positions at the ecommerce giant included GM of its Webstore, Director of Tech Alliances, Director of Community & Cross-Merchandising, and Director of Auctions and Marketplace. Industry watchers are awaiting Digg's next relaunch, which many suggest could make or break the social news pioneer. The forthcoming version of the site is largely a reaction to newer services that have captured market share, Rose said early this month.

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