Commentary

Why Do You Think They Call It "Old" Spice

Only one of the five college students participating in the “Social Generation” panel said they were familiar with Old Spice’s viral YouTube ad campaign. That seemed to surprise the one who has been following it, University of Nevada-Reno journalism senior Chelsea Otakan, who definitely seemed like more of a Madison Avenue insider than the rest of her undergraduate brethren.

She actively uses Twitter, whereas most of the others either don’t use it, or use it only in an ancillary way. Otakan says she uses it as her primary communications platform, and uses Facebook only when people cannot contact her any other way. Moreover, she said, she only checks Facebook when she receives and email alert.

In contrast, the other college kids said Facebook is their preferred platform, and generally don’t see the need for Twitter.

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