Website Excellence: Automotive: Euro RSCG: Volvo, Volvocars.com
Euro RSCG set out to create a new global Web site for Volvo that unified the brand online. The old Volvo digital experience was a hodgepodge of microsites for specific brands, microsites with stories about users' experiences with different brands, and microsites with actual car highlights. The new volvocars.com integrates model specifications, sales information and community onto one site. It serves content to individuals based on their location, the models that interest them and their place in the buy cycle. It also unifies the digital marketing experience, giving all marketing efforts a singular home to point to.