News Brief

Promotion Marketing Show To Tackle Contests

The Promotion Marketing Association (PMA), a trade association representing the promotion marketing industry, announced the lineup of topics to be addressed during its annual Promotion Law/Marketing Conference, "2001: A Promotion Marketing Law Odyssey," scheduled for December 4th-5th at the Capital Hilton in Washington, D.C. Sweepstakes, contests and game-related topics make up a number of core sessions at the conference, including detailed analyses of pertinent aspects of these popular marketing tools from advergaming to trivia games. Other sessions will address the latest legislation and industry self-regulation procedures in the areas of direct mail, privacy policies and intellectual property. -- Adam Bernard