Website Excellence: Entertainment Games/Gaming: Blitz; Activision, "Guitar Hero Global Franchise Hub"
Activision, "Guitar Hero Global Franchise Hub"
Guitar Hero stands as one of the most popular and recognizable video game franchises, but Blitz faced the challenge of remaking Activision's site into a one-stop shop social hub that would greet metalheads in the hunt for Danzig's "Mother," without alienating Taylor Swift fans. There was an immediate 50 percent increase in site registration, a 200 percent increase in site traffic, and a 500 percent increase in video engagement. Plus, over 20 million songs were played and the new two-click purchasing process assisted in a 300 percent rise in retail store sales of Guitar Hero products.