Website Excellence: Entertainment Games/Gaming: Blitz; Activision, "Guitar Hero Global Franchise Hub"
Blitz
Activision, "Guitar Hero Global Franchise Hub"
ENTERTAINMENT GAMES/GAMING
Guitar Hero stands as one of the most popular and recognizable video game franchises, but Blitz faced the challenge of remaking Activision's site into a one-stop shop social hub that would greet metalheads in the hunt for Danzig's "Mother," without alienating Taylor Swift fans. There was an immediate 50 percent increase in site registration, a 200 percent increase in site traffic, and a 500 percent increase in video engagement. Plus, over 20 million songs were played and the new two-click purchasing process assisted in a 300 percent rise in retail store sales of Guitar Hero products.
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