• by OMMA Magazine Writers , September 3, 2010

The Visionaire Group
Lionsgate, "Daybreakers"
ENTERTAINMENT: Movies

The multi-faceted site for the vampire movie Daybreakers is in keeping with the film's eerie tone. Full screen video provides information on the film, including summaries and cast info, while sections that are mock portals for the fictional company in the movie give backstory - one asks "clients" to open a bloodbank account, including a cheerful commercial; and the other promises to teach "how to capture humans" (i.e. Facebook friends). Both of these sections engage viewers with interactive games linking to Facebook and involving others.