Commentary

Website Excellence: Fahion/Beauty/Cosmetics: Critical Mass; Rolex, Rolex.com

Critical Mass
Rolex, Rolex.com

Fashion/Beauty/Cosmetics

Website Excellence: Fashion/Beauty/Cosmetics: Critical Mass

The Rolex web site captures the beauty and sophistication of the Rolex brand with large, sharp images of the watches, detailed information about each product, and simple navigational tools. To help establish the Rolex lifestyle its shoppers aspire to, sections on each line of watches also include stories of the people and places that best capture the spirit of the brand (e.g. The Royal Opera House for the Diamonds collection; alpine trekker Jean Troillet stands atop a mountain peak presumably wearing the Explorer II).

 

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