Critical Mass
Rolex, Rolex.com
Fashion/Beauty/Cosmetics
The Rolex web site captures the beauty and sophistication of the Rolex
brand with large, sharp images of the watches, detailed information about each product, and simple navigational tools. To help establish the Rolex lifestyle its shoppers aspire to, sections on each
line of watches also include stories of the people and places that best capture the spirit of the brand (e.g. The Royal Opera House for the Diamonds collection; alpine trekker Jean Troillet stands
atop a mountain peak presumably wearing the Explorer II).