• by OMMA Magazine Writers , September 3, 2010

Firstborn and EVB
Wrigley's, 5React.com
Food and Beverages

Wrigley's 5react.com takes online technology and offline integration to impressive levels. Users log in through Facebook Connect and go through a door to see if they've been "chosen." They enter an alternate 3-D universe in which they're surrounded by images/messages pulled from their Facebook profiles, populating virtual television screens. When a "chosen" message appears, a man puts something in a black envelope showing the fan's name/address. Once fans click to submit, the brand mails out a black-enveloped package bearing a pack of 5 React gum, 3-D glasses and a code. Returning to the site, they use the code/glasses to experience/interact with a 3-D motion piece customized to the user, and can post the video in an online gallery.