• by OMMA Magazine Writers , September 3, 2010

RYAN Partnership
Dewars.com
Food and Beverages

Bacardi USA's Dewar's 12 has been a third-runner in the premium category. Site mission: Build the brand's CRM database with qualified prospects, drive consideration/purchase and increase loyalty/advocacy. Solution: "Thinkers and Dewar's," an invitation-driven, membership-only area anchored in an online forum for men who value "substance," wit and sharing info like food/SCOTCH pairings and toasts with friends.