• by OMMA Magazine Writers , September 3, 2010

iCrossing
Epson, "Coolville 'Deal-a-Day' Holiday Promotion"
CONTEST, PROMOTIONS, SWEEPSTAKES

Here's where cute meets clever. For December, users got a daily Epson offer - free delivery, discounts on ink - by clicking a date on a calendar. The offers were preceded by a brief, zippy animated vignette, which featured the quirky animal residents of Coolville. Spot-on puns, physical humor and effective illustrations translated into record sales growth. The campaign hit its revenue target within the first nine days and return on ad spend surpassed the 9:1 mark.