• by OMMA Magazine Writers , September 3, 2010

Point Reach
Microsoft Bing, "Bing iPhone App"
MOBILE MARKETING: CAMPAIGN

To support the launch of the Bing iPhone app, Point Reach pulled out all the stops in a $15 million mobile-only campaign that ultimately drove more than 4 million downloads. The six-month effort spanned ad network takeovers, third-party app sponsorships, text links and eye-catching rich media and video ads. Besides boosting downloads, the campaign generated a lift in unaided brand awareness of more than 2.5 times the stated goal for mobile users.