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Website Excellence: House and Home: Hearst Digital Media; HouseBeautiful.com

Hearst Digital Media
HouseBeautiful.com

House & Home

Website Excellence: House and Home: Hearst Digital
Media

HouseBeautiful.com is an ideal site for pros seeking new trends and consumers looking for inspiration.  The site offers magazine and original articles, many written by professional designers, and includes a vast selection of photo galleries and videos, a huge how-to selection, and innovative tools.  The site emphasizes lifestyle and consumer trends with user-friendly articles and rapidly growing social media and sharing capabilities.  In the last six months, the brand's Facebook friends and Twitter followers have doubled and unique visitors are up 40 percent, with a more than 50% increase in pages viewed per unique visitor and a quadrupling of video views.
 

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