Alabama Students Wow The Times with "You Want More" Campaign
Jan 1, 2000, 12:00 AM
An ad campaign created for The New York Times by students at the University of Alabama, Tuscaloosa, won the American Advertising Federation's (AAF) 2000 National Student Advertising Competition (NSAC). Judges from The New York Times and its advertising agencies picked the University of Alabama over 15 other colleges and universities competing at the AAF's national conference in Las Vegas. Indiana University, UCLA, and the University of Texas at Austin took second, third and fourth place respectively. "The Alabama students captured the motivation and relentless pursuit of success so important to this next generation market. The campaign speaks to students who want more information, more insight, more perspective-something that current readers insist can only be delivered by the Times," said Times president and general manager Janet Robinson.