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Online Advertising Creativity: Mobile Marketing: App as Advertising: Phonevalley; Nissan Europe, "Ski Challenge: Prove It"

Phonevalley
Nissan Europe, "Ski Challenge: Prove It"

MOBILE MARKETING: APP AS ADVERTISING

Online Advertising Creativity: Mobile Marketing: App as Advertising: Phonevalley

As part of Nissan's campaign for Qashqai models, the Ski Challenge: Prove It app not only raised awareness of the brand and the features of the model via an interactive 3-D gallery of the car, but also enabled the audiences to create and interact within the skiing and snowboarding community. The app drew on in-market car buyers via social media and geo features such as recording run routes and performances, offering 3-D maps and information of major ski resorts, messaging, sharing photos and videos.

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