As part of Nissan's campaign for Qashqai models, the Ski Challenge: Prove It app not only raised awareness of the brand and the features of the model via an interactive 3-D gallery of the car, but also enabled the audiences to create and interact within the skiing and snowboarding community. The app drew on in-market car buyers via social media and geo features such as recording run routes and performances, offering 3-D maps and information of major ski resorts, messaging, sharing photos and videos.