Online Advertising Creativity: Social: Use of Widgets: Wunderman NY; Nokia, "Share the Love"
Nokia, "Share the "
SOCIAL: USE OF WIDGETS
To publicize the launch of Nokia's Ovi App Store Wunderman created widgets which showcased apps and the app store interface, without requiring the viewer to leave or visit the store. One widget allowed the viewer to personalize the widget with his or her own Photobucket and then share the results in a widget on various social media platforms, encouraging others to do the same.