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Integrated Online Campaign: Beauty and Cosmetics: The Weather Channel; KAO, "Daily Beauty Forecast"

The Weather Channel
KAO, "Daily Beauty Forecast"

BEAUTY AND COSMETICS

Integrated: Beauty/Cosmetics: The Weather Channel

What's the first thing you want to know in the morning? The forecast, of course, so you can plan your wardrobe accordingly. With this in mind, KAO teamed up with the The Weather Channel to create the Daily Beauty Forecast. Enter your zip code, just as you would on the TWC site, and in addition to the temperature and cloud coverage, you get helpful suggestions (and corresponding product recommendations) on keeping frizzy hair tamed from humidity and how to protect your skin from high UV rays.

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